Posts Tagged 'SEO'

Ugly Business

[Mercifully not what it may sound like, though the temptation is there].

There’s a real internal challenge in play. Over the years, I’ve come to appreciate the art of quality writing. Some lucky souls can churn out thousands of quality words every day, but most of us mere mortals will always struggle with that.

I want my own page to represent a benchmark for thoughtful writing. If it takes a week or a month to make the right statement, then so be it. After all, if you’re hoping to make £150+ per day as a copywriter, the very least you can aim for is to showcase ‘quality’.

In 2011, I’ve finally embraced the rule that less is more. As a doctoral student, it’s natural for verbosity to take over while the 80,000 word target still seems distant. Pages – thousands of words – achieve nothing. Now that this pressure has relaxed, I’ve realised the pleasure in shedding words.

Continue reading ‘Ugly Business’


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