A few thoughts about where straight-talking is the best option on HE websites. … More When to avoid being creative on a university website
I’ve just completed a project to revamp the student finance section on the University of Greenwich website. Here’s how it happened. … More The digital architect: student finance at Greenwich
Is it alright to brand yourself a failure in some things if you’re prepared to be a winner at others? … More When is calling yourself a failure a good thing?
Drop a copywriter into the world of SEO and hack journalism and watch him fight to stay afloat. … More Ugly Business
I recently completed my first assignment as a freelance copywriter. As happy coincidences go, the same day saw a long overdue catch-up with expert of the trade, London based copywriter, Al Allday.