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Dr Keith McDonald

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Tag: copywriting

University of Greenwich

The digital architect: student finance at Greenwich

February 10, 2019

I’ve just completed a project to revamp the student finance section on the University of Greenwich website. Here’s how it happened. … More The digital architect: student finance at Greenwich

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When is calling yourself a failure a good thing?

August 17, 2016

Is it alright to brand yourself a failure in some things if you’re prepared to be a winner at others? … More When is calling yourself a failure a good thing?

4 Comments When is calling yourself a failure a good thing?

Ugly Business

December 20, 2011

Drop a copywriter into the world of SEO and hack journalism and watch him fight to stay afloat. … More Ugly Business

2 Comments Ugly Business

Keeping Ahead of the Game

October 10, 2010

I recently completed my first assignment as a freelance copywriter. As happy coincidences go, the same day saw a long overdue catch-up with expert of the trade, London based copywriter, Al Allday.

6 Comments Keeping Ahead of the Game

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